I began my morning bright and early, with the sun, ready for the day. My first hurdle was the requirement of a company logo to advertise with The Asatru Community, of which I am a Canadian Ambassador. I doodle little horseshoes wearing horned Viking helmets on most of my stuff, so I automatically felt this was the best logo for Aviking By Hoof. I would spell the company name in Runes for extra oomph.
I’m not sure why this morning, a horseshoe and set of horns proved to be illusive to draw or why there weren’t any available images of ones I used before readily available to me. I will blame borderline personality disorder – I’m almost 100% convinced that’s my mental woe, and be angry with the little demon inside my brain. I googled over a hundred types of horns, debated on whether Thor’s horns are goat-like, sheep-like or ram-like, realized I’d been drawing female horns on my Viking helmets for the last two years (which is not really a bad thing, I suppose, being a woman entrepreneur who lists her small business with NLOWE – Newfoundland Labadrador Organization of Women Entrepreneurs) and then wondered if I should even be using a horseshoe shape in my logo.
This led to a succession of goat hoof searches, drawings, debates over whether Thor wore boots or actually have cloven feet, the discovery of an adorable goat named Rasputin who has record length horns that extend sideways instead of tapering to the back in a half swirl. I noticed that ram horns were those of the character Angelina Jolie portrayed in Malificent and the same that adorned Satan in an old movie whose title I cannot recall. The horned god and the Catholic Church’s attempts to make horns a symbol of evil then overran my thoughts.
Luckily the Jehovah’s Witnesses were out today, so I went searching for my Pocket Havamal. they come about the neighbourhood in pairs, trying to convert those they notice do not attend the regular churches. I, in return, attempt to convert them to my Celtic faith. We usually have interesting discussions on gods, goddesses, the ideas of afterlife and current life purpose for mankind. One usually looks at me like I am The Anti-Christ, while the other attempts to no avail to prove their god is better than those I pray to. Today, they did not knock at all.
I went back to scribbling my company name in Runic. That should have been the simple part, but today I found Old English Furtharks and German Furtharks and could not decide whether I should spell it as I pronounce it or as I would spell it in modern English. I am teaching workshops in Runic Magic this spring through fall, so I realize now I must decide exactly which Furtharks we will be using for classes….that too many choices just lead to confusion.
The sun is beginning to set here in Newfoundland. I have planted four containers of pepper, apple, grapefruit, pear, grape, flower bulbs and ginger roots. I walked both dogs separately, one to the frozen Trout River Pond, tried to notice while out anything that might be inspirational for my designs, kept my feet as heavy into the snow as possible and managed to keep from being dragged by Ralphie. I realized once again that I live in the most beautiful part of the world. I tended to our chickens and ducks, the housework, discussed the disappearance of dragons, Greek and Scandinavian mythologies with my son, found a neat diagram on Sign Language for Runic and here I am, back at the computer again.
I daresay it is not impossible to create a catchy logo. I realize that historians have proven Viking helmets did not have horns, but I like to interject that their gods did. And while Thor was pulled about by two mighty goats, Odin rode on an eight footed stallion name Sleipnir. (oh and spiders, who also have eight legs, have adorable little paws, I saw that on Facebook last night), so having both a horned helmet and a horseshoe is not out of whack for the logo. The irony of it all, is that I found a photo now, typing this, in the WordPress Gallery, from where I saved my sketch of one I liked two years ago.